Instagram Graphics
Client: Washington Performing Arts
During a summer internship at Washington Performing Arts, I designed graphics for their Summer Concerts On The Lawn series in partnership with the Library of Congress. Below are examples of both an Instagram story post and an Instagram feed post.
Starting Points
Concerts On The Lawn graphics and artist headshots
Event details in English and Spanish
Process & Goals
Marketing: using event language in English and Spanish to make attending these free concerts more accessible to primary Washington Performing Arts audiences
Brand awareness: utilizing materials provided by the Library of Congress to build long-term recognition of Concerts On The Lawn as an annual DC event series