Accordion Brochure

Client: Cathedral Choral Society

I designed this accordion brochure for a mailing list of 3,000 CCS patrons and donors in the summer of 2024. The brochure advertises CCS’ 2024-25 season and is one of my favorite print pieces I’ve designed.

Starting Points

  • Season graphics by Ale Rodriguez-Gitler

  • Vibrant color palette in line with CCS’ brand identity

  • Wide shot of Cathedral interior and close-ups of chorus

Process & Goals

  • Brand awareness: continue to make use of eye-catching palette by incorporating gradients in each panel of the brochure

  • Marketing: patrons often attend CCS concerts to experience the grandeur of a performance at the National Cathedral – this is highlighted by both the wide shot on the front of the brochure and the images of choir members on the back side

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