Rack Cards

Client: Cathedral Choral Society

I designed these rack cards for the 2024-25 concert season for distribution at the National Cathedral. With a QR code that leads to CCS’ ticketing site and concert graphics on the back, this print piece has everything a patron needs to know about CCS’ concerts.

Starting Points

  • Vibrant season graphics by Ale Rodriguez-Gitler

  • Wide shot of Cathedral interior

  • Marketing copy and QR code to CCS’ ticketing site

Process & Goals

  • Brand awareness: continue to make use of eye-catching palette by incorporating teal and blue gradients throughout the rack cards

  • Marketing: patrons often attend CCS concerts to experience the grandeur of a performance at the National Cathedral – this is highlighted by the wide shot on the front of the rack cards

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